From first deal to first sales team.

Strategy

Go-to-market strategy

Before you scale outreach or hire, get clear on who you sell to, why they buy and how you reach them.

Right for you if you have early customers but no repeatable way to find the next ten.

• Ideal customer profile and buyer personas
• Positioning and core messaging
• Channel plan and priorities
• Revenue targets and funnel math
• 90-day go-to-market roadmap

Sales playbook

Turn what works in the founder’s head into a process anyone on the team can run, and improve.

Right for you if deals still depend on the founder, or every rep sells differently.

• Sales stages with clear exit criteria
• Discovery call guide and question bank
• Qualification framework
• Objection-handling library
• Email and call templates
• Demo and proposal structure

Pipeline

Pipeline & outbound

Build a predictable flow of qualified first meetings, instead of waiting on referrals.

Right for you if pipeline arrives in bursts and you need it to be consistent.

• Target account and contact lists
• Multi-touch outbound sequences
• Cadence and activity targets
• Messaging tests by segment
• Meeting-booking workflow

Sales systems & data

Set up the tools and reporting that show where deals come from and where they stall.

Right for you if your CRM is a contact list, or the forecast lives in someone’s head.

• CRM setup and pipeline stages
• Lead routing and data hygiene rules
• Core sales dashboards
• Forecasting cadence
• Weekly pipeline review format

Team & hiring

Sales hiring strategy

Hire in the right order. The wrong first sales hire can cost months of runway.

Right for you if you are deciding whether you are ready for a first rep, and what kind.

• Hiring readiness assessment
• First-hire profile: AE, SDR or sales lead
• Headcount plan tied to revenue targets
• Hire sequencing and timeline
• Build vs. outsource recommendations

Recruiting

Find and close sellers who can sell your product at your stage, not just interview well.

Right for you if you need to hire but have no recruiter or proven interview process.

• Job descriptions and role scorecards
• Sourcing plan and candidate outreach
• Structured interview loop
• Role-play and work-sample exercises
• Reference checks and offer support

Team structure & compensation

Design roles, quotas and pay that reward the behavior your business needs.

Right for you if you are adding reps and want structure before it gets messy.

• Org design and role definitions: SDR, AE, AM
• Quota setting and capacity model
• Compensation plans and OTE splits
• Territory or segment design
• Promotion and career paths

Onboarding & enablement

Shorten the time from a new hire’s start date to their first closed deal.

Right for you if new hires take months to ramp, or learn only by shadowing.

• 30-60-90 day ramp plan
• Onboarding curriculum
• Pitch and demo certification
• Call review and coaching rhythm
• Ramp metrics to track progress

Marketing

Product positioning

Define what your product is, who it is for and why it wins, in words buyers repeat.

Right for you if your pitch changes depending on who gives it, or prospects can’t tell you apart from competitors.

• Competitive landscape and differentiation
• Positioning statement and value pillars
• Messaging framework by persona
• Proof points and customer stories
• Website and pitch messaging refresh

Go-to-market strategy for marketing

Plan the launches, channels and campaigns that feed your sales pipeline.

Right for you if you are launching a product or new market, or marketing and sales aren’t pulling in the same direction.

• Launch plan and timeline
• Channel mix and budget priorities
• Campaign calendar
• Demand generation and lead handoff to sales
• Marketing metrics and reporting

Content creation

Create the content that builds trust and gives your sales team something to send.

Right for you if you know you need content but nobody owns it, or your sellers have nothing to share after a call.

• Content strategy and editorial calendar
• LinkedIn and founder thought leadership
• Case studies and one-pagers
• Sales decks and email content
• Website and blog copy

Digital presence

Make sure buyers who look you up find a credible, consistent company that is easy to say yes to.

Right for you if your website, LinkedIn and search results don’t reflect how good your product is.

• Website audit and conversion recommendations
• SEO foundations and search visibility
• LinkedIn company and founder profile optimization
• Social media strategy and posting cadence
• Review sites, directories and listings
• Analytics and tracking setup

Not sure where to start? Let’s talk.

A short call to understand where you are and what would move the needle first.